Are you scared to spend money on a coach to help you reach your goals?
As the founder of Power Your Research, I specialize in helping academics and educators elevate their brands and become recognized thought leaders and public intellectuals. The power of effective coaching recently came to the forefront during a client call, prompting me to share some insights on why choosing the right coach is so vital.
I’ve had my share of coaching experiences. I paid thousands for a program that intended to teach me about Facebook ads. I learned nothing. Another program costing $1,500 per month taught me only a single worthwhile lesson. My aim is to help you avoid these costly missteps. The first step in the process is deciding whether you actually want a coach in the first place.
If you’re here, chances are you’ve given it some thought. Still, here’s something to consider before making this big financial decision.
LET’S TALK ABOUT YOUR BRAND-BUILDING GOALS
Are You Ready for a Coach?
You might be looking for a coach if you’re trying to reach a specific goal but aren’t quite sure how to get there. Sure, the internet is an unprecedented library with more information than you could ever need. But trying to piece together credible sources and educational content can be time-consuming and often leads to information overload rather than a clear path forward.
That’s where the right coach can make a difference. Coaches cut through the fluff and give you a direct path from point A to point B, saving you time, effort, and likely money. They offer tailored advice and guidance, streamlining your journey to success.
If you’re ready to commit to the process and make the most of what the right coach has to offer, you’re ready to embark on the coaching journey. Your next step: finding the right coach. Here are the three things you should consider in your search for the perfect coach.
LET’S TALK ABOUT YOUR BRAND-BUILDING GOALS
1. Find a Coach Who Has Done What You Want to Do
It sounds straightforward: if you want to sell more books, hire a successful author. If you want to book more speaking gigs, hire a seasoned speaker. But there’s a deeper layer to consider: can they teach?
Many highly successful people may not fully understand the roadmap to their own success. They might have unintentionally stumbled upon a formula that worked for them but lack the skills or insight to effectively teach these methods to others.
Dive into their testimonials and examine the success stories of former students. Don’t hesitate to reach out to these individuals. Their experiences can provide invaluable insights into the effectiveness of the coach in question.
Ultimately, you need to find someone who is not only successful in their own right but also has a proven track record in teaching others to replicate that success. This dual requirement is key in making a beneficial choice.
2. The Coach Should Have a Clear Plan
An indispensable characteristic of any effective coach is the ability to provide a clear and detailed plan for success. When considering a coach, it’s crucial to understand how they plan to guide you toward your goals. For instance, I always give potential clients an insight into a tailored 9-step strategy, clearly illustrating the path they’ll follow.
Every reliable coach should lay out their course of action, explaining the structure, individual steps, and intended outcomes of their program. This transparency allows you to grasp the scope of your commitment and the potential results of your efforts.
However, a word of caution—don’t confuse the mere scheduling of calls with a substantive coaching plan. Regular appointments alone don’t comprise a coaching program. A worthwhile coaching engagement goes beyond just calls; it involves strategic planning, personalized tasks, goal setting, and a structured journey toward your aspirations. A coach who cannot provide this degree of clarity might not be the right choice for you.
3. The Program Should Be Tailored to You
A one-size-fits-all approach rarely works in coaching. My branding program, for instance, is tailored for academics and Ph.D. holders. I could teach it to others, but I don’t because I’ve built a specialized program and tailored my expertise for a select group of people. You want a coach who specializes, not someone who takes any client willing to pay.
Remember, a suitable coach is someone who has achieved what you want to do, has a clear plan, and offers a program specifically tailored to you. Invest time in finding a coach who checks all these boxes and watch as they unlock your potential and guide you towards your goals.
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