by drsheenahoward | Power Your Research
Networking and collaboration are powerful tools in brand building. With the right connections, resources, and people behind you, you can build a strong foundation for your personal brand. But how do you know who to network with and which collaborations will be most...
by drsheenahoward | Power Your Research
As an academic working to build a brand, navigating online spaces, especially social media, can be challenging. Creating content that engages, tells a story, and adds value to the reader is no easy task. Using the simple 3-Act structure in your social media content...
by drsheenahoward | Power Your Research
I created the Power Your Research program to help academics trapped in the world of academe use their credentials and expertise to build a brand that gives them the visibility, authority, and income to be free from relying solely on higher education for their...
by drsheenahoward | Power Your Research
What started as a mobile app to share photos has evolved into a diverse social media platform. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. In fact, 83%...
by drsheenahoward | Power Your Research
SEO vs. Social Media Marketing for Academic Branding – Which is Better? In my live videos across LinkedIn, Twitter and Facebook I talk a lot about creating content and building your SEO. I also talk a lot about using social media as a critical tool to increasing...
by drsheenahoward | Power Your Research
In this video, Dr. Howard uses a case study to explain how media coverage works the same way compounding interest works for your finances. One major media spot is usually picked up by several affiliates, giving you and your work even more exposure (compounding...
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