Blog – “A Place for Academics.”
How to Use the 3-Act Structure to Create Social Media Content
As an academic working to build a brand, navigating online spaces, especially social media, can be challenging. Creating content that engages, tells a story, and adds value to the reader is no easy task. Using the simple 3-Act structure in your social media content...
Build a 6-Figure Academic Brand: 9 Keys to Leverage Your Academic Credentials
I created the Power Your Research program to help academics trapped in the world of academe use their credentials and expertise to build a brand that gives them the visibility, authority, and income to be free from relying solely on higher education for their livelihood. I’ve found success and a thriving public platform through the power of my academic brand. I’ve been helping my fellow educators and academics do the same for over ten years now. In this article you’ll learn the 9 keys to building a 6-figure academic brand.
A Short Guide to Understanding Instagram Marketing for Academics Building Their Brand
Create an Instagram Business or Creator account. With a Business or Creator account, you have access to additional insights, analytics, ability to advertise and special profile benefits (such as contact info). You need these insights to learn what is working with your audience based on data.
SEO vs. Social Media Marketing for Academic Branding – Which is Better?
In my live videos across LinkedIn, Twitter and Facebook I talk a lot about creating content and building your SEO. I also talk a lot about using social media as a critical tool to increasing your visibility, authority and income. But which should you focus on while building your academic brand and why does it matter? With online marketing, there’s a debate raging among experts over which strategy is best to grow your brand or business.
3 Ways Media Coverage = Compounding Interest
In this video, Dr. Howard uses a case study to explain how media coverage works the same way compounding interest does for your finances.
5 Tips For Defining Your Own Personal Academic Brand
In today’s world, it’s important to take your personal academic brand seriously if you want to amplify your platform and reach a mass audience with your work/ research. Try out these 6 tips around defining your very own personal academic brand. These tips will help...
4 Tips To Fast-Track Your Academic Career With Branding
In today’s world, it’s important to take your personal academic brand seriously if you want others to take you seriously. Try out these tips for understanding the importance of personal branding, defining your own personal academic brand, and marketing your brand for greater career success.
How to Create an Online Presence for Academics
If you want to advance in your career both inside and outside of academe, one of the best ways to do that is by appearing online. Research shows that academic article publications are cited more and have more impact when they receive media coverage and visibility....
Speaking Dynamically On The TEDx Stage: 9 Tips To Delivering A Compelling Speech
After my TEDx talk dropped, I received a lot of emails and questions from people wondering about my experience as a TEDx speaker. In this article, I will address some of the frequently asked questions around being a TEDx speaker as well as how to deliver a compelling speech, regardless of the venue.
Comic Studies Scholars: Become an Instant Authority, Gain Trust and Credibility
There is a built in audience and fanbase for comics due to the nature of the comics industry. This means there is ample opportunity to gain visibility for your research and media coverage as an academic that studies comics (cartoons, superheroes, comic strips, etc)! I...
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