by drsheenahoward | Power Your Research
SEO vs. Social Media Marketing for Academic Branding – Which is Better? In my live videos across LinkedIn, Twitter and Facebook I talk a lot about creating content and building your SEO. I also talk a lot about using social media as a critical tool to increasing...
by drsheenahoward | Power Your Research
In this video, Dr. Howard uses a case study to explain how media coverage works the same way compounding interest works for your finances. One major media spot is usually picked up by several affiliates, giving you and your work even more exposure (compounding...
by drsheenahoward | Power Your Research
In today’s world, it’s important to take your personal academic brand seriously if you want to amplify your platform and reach a mass audience with your work/ research. Try out these 6 tips around defining your very own personal academic brand. These tips will help...
by drsheenahoward | Power Your Research
In today’s world, it’s important to take your personal academic brand seriously if you want others to take you seriously. Try out these tips for understanding the importance of personal branding, defining your own personal academic brand, and marketing your brand for...
by drsheenahoward | Power Your Research
If you want to advance in your career both inside and outside of academe, one of the best ways to do that is by appearing online. Research shows that academic article publications are cited more and have more impact when they receive media coverage and visibility....
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