In this video, Dr. Howard uses a case study to explain how media coverage works the same way compounding interest works for your finances.

  • One major media spot is usually picked up by several affiliates, giving you and your work even more exposure (compounding interest effect – let the initial investment continue to work for you without any additional effort).
  • Media coverage today, leads to higher paid speaking engagements tomorrow (at minimum you should be charging $3,500) (again compounding interest effect – let the initial investment continue to work for you without any additional effort).
  • Media placements live on the internet for a lifetime, allowing your initial time investment in landing the spot to work for you over time (just like leaving an initial deposit in a 5% compounding interest bearing account and letting it grow without any additional work needed).

Watch the video below to learn how local media coverage has a compounding interest effect for you, your work and your academic career. After watching the video, get your spot in this free Power Your Research masterclass for a limited time only – CLICK HERE or the button below …

Dr. Sheena C. Howard has been featured on NBC, ABC, BBC, PBS, L.A. Times and more. She is the founder of Power Your Research. Power Your Research is a 9-step signature program that teaches the everyday academic how to increase their media coverage, visibility and income through academic branding so that they can protect their future.


A big part of building a brand as an academic is properly starting an LLC. You can do this in minutes HERE. Northwest is who I trust for all my business formation needs.

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