In today’s world, it’s important to take your personal academic brand seriously if you want others to take you seriously. Try out these tips for understanding the importance of personal branding, defining your own personal academic brand, and marketing your brand for greater career success.
Understanding the Importance of Personal Academic Branding
Your personal academic brand helps you to:
- Leverage your academic credentials to create a future vision for your life that is not solely dependent on income from your institution.
- Prosper as a free agent. Your personal academic brand is your reputation. It’s the way others see you. If you’re like most people, you may be switching jobs and employers or looking to make a change down the line. Your personal academic brand is an asset you can take with you wherever you go. No one owns it, except you!
- Chart your own direction. Your brand will help you to establish goals, priorities and action plans. Even while taking care of daily obligations, you’ll have a bigger picture in mind.
- Serve others. Self promotion has the word “self” in it, so it’s easy to think that branding is somehow vain or self-absorbed. In reality, your personal academic brand shows the positive impact you can have on other people and the world around you. Your work/ research can only reach the people you write about and research if you promote it.
Learn more about building your brand and amplifying your platform in this free 90-minute masterclass that takes you inside the Power Your Research program.
A big part of building a brand as an academic is properly starting an LLC. You can do this in minutes HERE. Northwest is who I trust for all my business formation needs.
Want better quality video and audio? I use the following mic and webcam for all my live videos:
*This article contains affiliate links and I may get a small commission if you use them (at no extra cost to you).
Recent Comments