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In this video, Dr. Howard uses a case study to explain how media coverage works the same way compounding interest works for your finances.
- One major media spot is usually picked up by several affiliates, giving you and your work even more exposure (compounding interest effect – let the initial investment continue to work for you without any additional effort).
- Media coverage today, leads to higher paid speaking engagements tomorrow (at minimum you should be charging $3,500) (again compounding interest effect – let the initial investment continue to work for you without any additional effort).
- Media placements live on the internet for a lifetime, allowing your initial time investment in landing the spot to work for you over time (just like leaving an initial deposit in a 5% compounding interest bearing account and letting it grow without any additional work needed).
Watch the video below to learn how local media coverage has a compounding interest effect for you, your work and your academic career.
Dr. Sheena C. Howard has been featured on NBC, ABC, BBC, PBS, L.A. Times and more. She is the founder of Power Your Research. Power Your Research is a 9-step signature program that teaches the everyday academic how to increase their media coverage, visibility and income through academic branding so that they can protect their future.
A big part of building a brand as an academic is properly starting an LLC. You can do this in minutes HERE. Northwest is who I trust for all my business formation needs.
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